Power is the ability to get a man to shoot the gun when you tell him to, it is all about moral legitimacy. He needs to get paid, he needs to feel his actions are valid, he needs the respect of women, and he needs to get away with it, and to know he's going to get away with it. The moral mandate is what ensures he gets away with it. But there is more to power than mere moral mandates. You need to sway the masses. I know that term is an outdated word used in leftist circles. It's kind of cringe but I can't think of a better one at the moment. Populism? The People? Public support? None of these quite say it.
Power is not charisma although that helps. It is not being well liked, although you can't be hated by everyone. It is simply the moral conviction of your followers that what you are doing is right and necessary. But this necessity must be married to desire. And a moral mandate without any kind of emotion behind it, without any kind of Will To Power or vengeance or something else is sterile and dead on arrival. Power is moral legitimacy yes, but it requires the appetite of millions to sustain it, because the appetite is the Freudian id to the ego of moral justification.
When the liberal college professor rants on and on, subjecting you to his opinion he is exercising a libidinal urge to dominate you. That urge is satisfying precisely to the degree that there are conservatives in the class forced to shut up and take it. The moralizing rant is the justification, while the compulsory lecture torture is the real goal and the enjoyment.
When the black guy on the subway intimidates all the white people by acting crazy, and those white people sit there with their heads down and eyes averted the intimidation is the pleasure, while the "don't be racist by responding" is the moral justification forced on the passengers.
When a loud immigrant talking on his cell phone or playing music in the supermarket forces you to wait at the checkout stand while he annoys everyone and wastes everyone's time, the annoying is the pleasure, the "don't be racist" is the moral justification.
When the social justice warrior puts a piece of bad art or a homeless encampment in your neighborhood, the destruction of your neighborhood is the pleasure, the moral of "economic justice" is the rationale. You are a greedy homeowner and you deserve to suffer for the crime of having nice things.
When a journalist writes a hit piece on an otherwise decent person the pleasure of the takedown is the id, the rationale of holding ___ "accountable" or "defending democracy" is the ego.
Political morals are a shit nugget, a dog turd painted with yummy frosting that others are forced to swallow. They are an invention, just something humans made up to conceal their real urges — even to themselves. Humans do not like self awareness, in fact too much self awareness gets in the way of survival and reproduction goals. If there was ever a completely self-aware person they were swiftly eliminated from the gene pool long ago by a failure to breed, or by their sheer autism getting them bullied to death. The optimum human for accomplishing their goals is someone who is just agentic enough to convert a gross base desire into a goal, then push into the back of their mind the memory of what they did while forming moral justifications post hoc for their actions. Desire into rationalization. When mom catches you with your hand in the cookie jar you protest and say that it's unfair that you got two cookies on Monday but only one cookie today. Even the child instantly converts their desire into a moral rationalization. Everyone does this, and doing this is the basis for power. You have to harness some libidinal urge of millions of people, give moral voice to that urge, and then ride the wave to power.
I wonder if JD Vance understands this. I wonder if the GOP will survive the change in power four years from now. He seems WEAK.
When the loud immigrant gets deported the deportation is the pleasure, his shitty behavior is the moral rationale.
When an evil journalist gets sent to re-education, punishing the journalist for their lies and hit pieces is the moral rationale, the punishment is the pleasure.
I could go on and on. Your job as a right wing influencer, politician or whatever is to make shit nuggets for the left to swallow. This is the actual path to power and when it is done competently civilization improves. When it is done maliciously like browns and leftists do, the result is the plundering of the commons and decay of the culture. The actual moral justification is a meta-justification, an overarching moral mandate to improve society. These small humiliations of anti-social elements are a feature and not a bug. Every system uses the urges of human nature to suppress other more dangerous aspects of human nature. We want a healthy white moral society free from the torments of joggers, subway lunatics, gender pedophiles, subversive jews, libertarians, immigrant cucks, and so forth. The goal is freedom from these lunatics. What actually builds a coalition is shit nuggets coated in tasty moral frosting. These nuggets are not for you but your enemies. Trump is a baker serving nuggets, and that is the genius of his administration. If you have any sense at all that should be your genius as well.
The task of the right is to invent a convincing moral ideology to justify tormenting gay race communists into submission. You don't really need a new religion, just a new secular state ideology. And it has to serve billions of nuggets just like McDonald's.
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